Since the Kunsthaus Bregenz opened in the summer of 1997, the seven KUB billboards along the Seestrasse (each measuring 3.32 x 3.32 meters) have been continuously used for art projects specially designed for this site by Austrian and international artists.

Because of their prominent location along the busiest street in downtown Bregenz - leading from the train station to the Kunsthaus - the billboards number among the most high-profile and controversial artistic interventions in the public space of the city.

In consultation with the Lichtenstein Foundation, New York, curator Rudolf Sagmeister chose the following works to round off the Roy Lichtenstein exhibition:

Good Morning...Darling!, 1964
Oh, Jeff...I Love You, Too...But, 1964
Vicki! I-I Thought I Heard Your Voice!, 1964
M-Maybe, 1965
Hopeless, 1963
Eddie Diptych, 1962

The works shown are from the 1960s, the period in which Lichtenstein was intensively exploring the visual language of comics.
The subjects are all blond girls, who reach out to the viewer through short texts in speech and thought bubbles, sharing their secret fears, worries, and joys. For the less art-minded passer-by, it will not be obvious upon first glance that these are art historical icons. The questions more likely to arise are whether these comics are telling a story, whether we are dealing with one woman or several, and what this is all about anyway. Thus, more than 40 years later, these images will be able to recreate part of their explosiveness and confusing impact outside a museum setting in public space.