KUB 2017
Program 2017
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1 Rachel Rose
Palisades in Palisades, 2014
Installation view Palisades, Serpentine Sackler Gallery,
London, 2015
Photo: readsreads.info
Courtesy of Rachel Rose,
Pilar Corrias Gallery, London
and Gavin Brown’s enterprise,
New York
© Rachel Rose
2 Adrián Villar Rojas
Mi familia muerta
(My dead family), 2009
Ushuaia’s End of The World
Biennale 2nd Edition, Ushuaia
Photo: Carla Barbero
Courtesy of Adrián Villar Rojas
and Ruth Benzacar
Galería de Arte, Buenos Aires
3 Peter Zumthor
Zumthor residence
Haldenstein, 2005
Photo: © Walter Mair

KUB’s distinct architecture will, once again, become an important point of departure for the 2017 program. Exemplary is the Argentinian artist Adrián Villar Rojas, who has become renowned for his oversized concrete sculptures, such as a whale in a forest in Patagonia, dinosaurs carrying construction beams, and other prehistoric animals emerging from the Sea of Marmara, weighed down by burdens and seaweed. Is it not the above world that the realists evoke – memories of a time that nobody experienced? In next year’s second exhibition Villar Rojas will be considering the KUB building, its concrete construction, and also its history.

The first project in 2017 ventures even further. Rachel Rose, born 1986, is the youngest artist that the whole building has ever been made available to. Memory plays a role in her work, as does history, but also architecture. She became well-known through a work on Philip Johnson’s Glass House (1948), which is located in New Canaan, Connecticut. Johnson, the old master of modernist architecture, makes an appearance as a pale shadow, an ancestor walking through his own invention, a building comprised completely of glass. In addition Rose has also responded to the new Whitney Museum of American Art by Renzo Piano in New York. Accordingly Peter Zumthor will be a point of departure for her work at Kunsthaus Bregenz, which will also be broaching issues of perception and capacities for remembering in an era of media recording and digital distribution.

In the anniversary year the third exhibition is being devoted to Peter Zumthor, the architect of Kunsthaus Bregenz. The idea originated during a visit to his studio in Haldenstein. Zumthor surrounds himself with architecture and an atmospheric ambience enriched by devotional objects, carpets, pictures, and such books as Peter Sloterdijk’s Spheres trilogy, a work about the history of environmental consciousness, and Gaston Bachelard’s The Poetics of Space. During talks he speaks at length about place. Architecture for him is more than just building, space more than just a hermetic cube. It is an intellectually atmospheric space, an ambience, a distinctive creative milieu.

The exhibition is consequently being called Zumthor’s World, a play on Sophie’s World by Jostein Gaarder, the renowned book on the history of philosophy.

1 Rachel Rose, 2016
Photo: Benjamin Barron
© Rachel Rose
2 Adrián Villar Rojas
Photo: © Mario Caprorali
Courtesy of Adrián Villar Rojas
3 Peter Zumthor in
Kunsthaus Bregenz, 2016

Photo: Martin Mischkulnig
© Kunsthaus Bregenz
KUB 2017.01
Rachel Rose
04 | 02 – 17 | 04 | 2017
KUB 2017.02
Adrián Villar Rojas
The Theater of Disappearance
13 | 05 — 27 | 08 | 2017
KUB 2017.03
Peter Zumthor
Zumthor’s World

16 | 09 | 2017 – 07 | 01 | 2018



KUB Projects 2017
Kunsthaus Bregenz’ 20th Anniversary
15 | 07 – 16 | 07 | 2017

Gaylen Gerber
with Rémy Zaugg

Backdrop/LÀ, n.d.,
on Untitled by
Heimo Zobernig, 2015
theater façadedimensions
Courtesy of Mai 36
Galerie, Zürich

KUB Projects provides a forum for the extended discussion of current developments in contemporary art and society. Employing experimental formats and working methods, discussions, and interventions in public space, KUB Projects will be entering into a direct dialogue with the town, its history and people.

Eikonomie — The Economy as Imaging Model

In 2017 KUB Projects will be presenting an international symposium jointly chaired by renowned cultural theorist Wolfgang Ullrich and Thomas D. Trummer. The point of departure will be current developments in discourses and theories around art. Rather than the financial crisis and the multiple failures of the banking sector since 2008 providing the catalyst for an intellectual countermovement, discourses in recent years have instead increasingly utilized the perspectives of economic theory. According to Wolfgang Ullrich, »this reflects the assumption that present reality has been forged by nothing more than the prevailing economic system, which is alternately understood as capitalist, a free market economy, or neoliberal.« The symposium seizes on this development as an opportunity to analyze current discourses and question the art world’s own use of commercial language. The concept of »Eikonomia« is a neologism aimed at creating awareness of this development. The economic dominates both thinking and talking about the image, in Greek »Eidos.«

Further items to be included in the KUB Projects program as well as additional details on the symposium will be published in due course.



KUB Billboards 2017

Heimo Zobernig
CMYK, 2015
KUB Billboards
Photo: Rudolf
© Kunsthaus

Seven billboards are located on Seestraße, the main thoroughfare in Bregenz that passes the train station. The almost square billboards are animated by artists using their own especially designed subject matter. Given the volume of traffic passing the billboards daily they perhaps display the most viewed contemporary art in Austria. The work of four different artists could be seen in 2016: Anna-Sophie Berger, the collective Feminist Land Art Retreat, Maja Čule, and Daiga Grantina, who all belong to a younger generation of artists. Next year the KUB Billboards will be curated by an actual artist who will also organize the program for the year. The project’s aim is to address the aesthetics of the present as well the distribution, turnover, and application of imagery in the age of a digital deluge. Running concurrently to the large-scale format of the solo exhibitions the Kunsthaus, the billboards enable alternative perspectives, new types of imagery, and the examination of current issues to be made accessible to a wide public.

Details of KUB Billboards 2017 will be published in due course.